Sporting News June 21, 2007
Posted by ianmartinez in : Trends , trackbackAs content plays an increasingly important role in carrier revenue, it only makes sense that sports content, among the most popular in the world, will be front and center on executives’ minds. Panelists for Thursday’s Sports Production for the Small Screen keynote discussed the industry as it stands.
Vendors are seeing an increased interest in delivering the same content over 3 screens for “seamless mobility” in their sports coverage, said Modulus CEO Bob Wilson. The bad news, he said, is that with so many standards and choices “there’s just massive confusion.” The good news, though, is that content providers and vendors are adopting the MPEG-4 standards, best symbolized by Apple’s decision to take up the standard.
Tanberg TV President Al Nunez agreed, saying “all the platforms out there can at least agree on a single compression.”
A lively discussion over use rights and footage sharing of sports content, spiced by Wilson’s iconoclastic claim that he “can’t wait” until Barry Bonds breaks Hank Aaron’s longstanding home run record.
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