Diversity NXT June 21, 2007
Posted by ianmartinez in : General , trackbackModerated by former film and TV star and current Black Family Channel exec Robert Townshend, prominent minority content players discussed the state of the industry Thursday morning at NXTcomm.
Panelists basically agreed with the sports executives that sporting content will infiltrate most market niches and drive technology uptake.
The mainstream of appeal of “minority” content was also on the lips of panelists. Jeff Valdez of SiTV said carriers “need to understand the we are unique” yet there are plenty of “manstream amercans that have interrest in Latino and Spanish-speaking content.” He added that Latino providers should be could be placed in the main tier of services as major contributors to the US content market.
Townshend riffed on the value of minority consumers to the networks — he said his nickname as a child was “TV Guide” because he watched so much of it. Obviously, that panned out for the star of “Hollywood Shuffle,” “The Five Heartbeats,” and a hilarious cameo in “I’m Gonna Git You Sucka.”
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