IPTV Mind Bender June 19, 2007
Posted by geoliv in : Trends, Standards , trackbackModerated by Danny Briere, CTO of Telechoice, this panel included, Telus CTO Ibrahim Gedeon, AT&T Vice President of Product and Strategy Jeff Weber, Scientific Atlanta (Cisco) CTO Bob McIntyre, Tellabs IPTV CTO Prem Tirilok, BigBand CTO Ran Oz, and Hillcrest Labs EVP of Andy Addis.
Danny Briere pushed AT&T’s Weber for the future, but Weber said they’re just focusing on deliver the promise of web 2.0. Weber said they are just focusing on integrating all of their elements then delivering what consumers want, when they want it, how they want it. Three different types of video are going to be viewed: Traditional TV/HDTV media forms; gaming; and graphic video from agencies and user generated videos.
Users are getting their hands on HD video cams. High def content will be uploaded into Web portals, and peering agreements will be needed. Users are going to want to get paid for their content.
Set top boxes. “Uggh.” A choke point for IPTV remains making a friend with everyone. Integrating old TVs into the IPTV world creates enormous issues. IPTV on broadband doesn’t work with set top boxes on closed systems. They work with open systems, allowing carriers (and consumers) to check out the right equipment manufacturers they want.
Openness also fosters more development from an applications standpoint. Discussions of individual applications (SMS/American Idol) quickly shifted to creating the right environment for applications to prosper, to be developed. To create a killer application is the wrong focus, but creating the killer experience must be the focus.
The experience migrated to formats: TV , PC, mobile, etc. Everyone felt the TV was the best experience for watching. Online PC usage works better for environments that require interaction, and mobility is necessary for portability.
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